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NDTV
New Delhi Television is, and has
been for a quarter century, a pioneer in India’s news television.
Founded in 1988 by Radhika Roy and Prannoy Roy, NDTV is today the most
watched and the most respected news and lifestyle network in India. From
the path-breaking “The World This Week” (nominated as one of India’s 5
best television programs since Independence), the first private news on
Doordarshan “The News Tonight”, producing India’s first 24-hour news
channel “Star News” and the country’s first ever 2-in-1 channe
Profit-Prime, NDTV has been at the forefront of every single news
revolution.
NDTV is most proud of how its
work impacts the real world and how it is using its powerful reach to
campaign for and with the people of India. 25 years of dedicated and
innovative programming has brought into focus a number of social issues
ranging from the 7 Wonders of India, Save Our Tigers, the Greenathon and
Jeeena ki Asha to Marks for Sports, Support My School, the University
Sports Championships and the most recent Health4U, Banega Swachch India
and the Road to Safety campaigns. Seen as an honest, unbiased and
fearless crusader, NDTV’s sustained and award winning campaigns against
injustice and human rights violations have forced apathetic governments
to act, legislation to be changed and made the nation aware of the power
of the people.
Its channels NDTV 24x7
(English), NDTV India (Hindi) and India’s first ever 2-in-1 channel NDTV
Profit-NDTV Prime (Business and Infotainment) continue to raise the
standards of journalism with innovative programming and uncompromising
integrity.
Incisive and creative, the channels target the global Indian with news that is credible,
true and fast. NDTV 24x7 is the only English News Channel from India which is beamed
in the UK, USA, Canada, South Africa, Middle East, Australia, New Zealand, Mauritius
and most of the SAARC Countries to reach out to the Indian Diaspora.
Over the years, NDTV has expanded its brand portfolio to seize opportunities in
the ‘beyond news space’ and has step-down subsidiaries: NDTV Lifestyle, NDTV Convergence
(triple play; to exploit the synergies between television, Internet and mobile and
owns the website ndtv.com) and NDTV Worldwide offering high end consultancy for setting
up of local television news channels in emerging markets across the world.
In 2007 the company launched
NDTV Good Times, an up-market lifestyle channel for
the global urban Indian; and
used its expertise to launch global channels, Astro
Awani, a channel in Malaysia and
Independent Television with Beximco Group in Bangladesh.
NDTV has offices and studios across the country which house India's most modern
and sophisticated production, newsgathering and archiving facilities with award
winning production and creative teams.
NDTV is rated India’s No.1 Media
Brand, and is now rated higher than all forms of media in India,
including newspapers, radio,
web sites and of course television. Several large and credible
nationwide surveys have
showed that NDTV 24x7 has by
far the highest viewership amongst all English News channels. Never
before in media history has
any media company been both:
Number 1 - India's most trusted brand across all newspaper and channels,
(All India Brand Trust Report
2014) and Number 1 in viewership amongst all English news channels
(independent Nationwide survey
of 90,000 + households by Hansa Research) In addition NDTV’s website
ndtv.com created a
record this year by recording
13 billion hits on one day, the day of the Lok Sabha (Parliament)
Election results.
NDTV, the UK’s longest running Indian
news channel has long been the top choice for the any Indian election
coverage. NDTV 24×7 witnessed record audience figures since it joined
the UK’s audience measuring body, BARB. Data has shown the channel is
the most watched Indian news broadcaster in the UK. The Broadcasters’
Audience Research Board (BARB) is the official source of television
viewing figures in the UK and as per BARB official data NDTV 24x7 is
consistently no.1/most viewed Indian news channel in the UK.
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